Welcome to the DIGIPASS Staff Toolkit - Marketing Communication

In this section of Marketing and Communication of the Digipass Staff Toolkit, we will show you some tips and give you some basic tools that may help you to better understand what you need to do in order to support your students who are embarking on the adventure of studying abroad.


Best practices

In this video, various experts will share their expertise about student mobility and the importance of a marketing strategy for a study abroad program.

They will also share the strategies they use in order to reach their target audience.

Check out the video where these experts share their best practices on the topic of marketing communication.

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How to...

There are various ways to attract new students for a study abroad program.

In order to create appealing visuals for recruiting students and motivating them to participating in an exchange semester abroad, we have created three different ways to attract them.

Use the following tools to help creating posters, videos and presentations.

Checklist

Creating content is not the difficult part, but reaching the right people effectively is the challenging part.

This checklist is designed to help you reach your audience effectively and create engagement for the generations to come.

Not only does it focus on the output, but it also invests internally.

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Fun Attraction

Ever struggled to create an eye-catching poster to promote your mobility programs?

Posters are one of the most cost-effective marketing tools, however, if you want your poster to be effective, it has to be attractive.

Here we have created for you an example.

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FAQ

Why is marketing communication important for you to understand?

Not only is it useful for staff to have a strong, consistent and effective communication plan, it is also very useful for the students to acquire information and encourage them to do a mobility programme.

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